VELORA HAIR CARE BRANDING

For Velora, a luxury haircare brand, I created a refined brand identity that merges botanical purity with high-end performance. The name "Velora" combines “velvet” and “flora,” reflecting smooth, luxurious hair and natural ingredients.

I conducted competitor research to identify a gap for luxury, sustainable haircare that emphasizes simplicity and elegance. The logo and color palette convey sophistication, while the packaging offers a tactile, indulgent experience.

Velora's visual identity positions it as a premium, eco-conscious brand for women who value both luxury and sustainability, delivering a transformative haircare experience. This project highlights my ability to blend aesthetic design with a clear brand purpose.