VITALITY ENGAGEMENT STUDY

For the Vitality Engagement Study, I worked with the analytics team to bring to life two years of data of the Vitality Wellbeing App visually. This 45-page document focused on the findings of app usage by members, highlighting the return on investment for clients. It's my job to bring very complex data sets to clear and engaging visuals, showing just how accessible the information actually can be. I employed a variety of data visualization techniques, from infographics to charts and graphs, to break it down into an informative format with an interesting look.

These are meant to present just the data but tell in some form a compelling story-the effect of the application on the users' wellbeing, as well as the more tangible benefits to clients. In close collaboration with the analytics team, the visuals aligned with key insights from the study to make the report impactful yet user-friendly. The resulting document allowed clients to discern an actionably clear view on the app's effectiveness in driving wellness outcomes.