VITALITY OFFICE BRANDING

For the rebranding of the Vitality Office, I had to create a visually appealing environment reflective of the company's commitment to wellness. The project focused on three key pillars comprising the Vitality Wellbeing Program: Physical Health, Healthy Eating, and Mental Wellbeing. I designed three large murals that merged abstract geometric shapes with symbolic imagery to bring these themes into life. The murals included things like a stylized bicycle to represent physical health, bright fruit to symbolize healthy eating, and calming patterns to evoke mental wellbeing. The use of texture and bold colors helped create an energetic yet balanced space, reinforcing the company's mission of fostering a holistic, wellness-focused workplace.

In addition to the mural designs, I created a series of digital and physical wayfinding signage; this included 3D door signs to designate meeting rooms. The icons that adorned these signs were indicative of the company's core values: collaboration, integrity, and innovation. This served a functional purpose while tying everything together visually.